James Watt
A different kind of business
Meaning 2013
James is the co-founder of renegade craft beer makers BrewDog, Scotland’s largest independent brewery. BrewDog has subverted conventional industry norms, raising millions from its fans and stubbornly refusing to let go of its principles of openness and transparency. At Meaning 2013 James shared what drives punk passion for a different kind of business.